Pressemitteilung

Helsinki - European Athtletics Championship 2012

Le Gruyère AOC sponsors the European Athletics Championships Helsinki 2012

Le Gruyère AOC is proudly showcasing its commitment to sport this summer by sponsoring the European Athletics Championships Helsinki 2012. The well known cheese of Switzerland proves with this initiative its values of promoting health and well-being.

Le Gruyère AOC will bring to life its partnership through different activities before and during the prestigious Helsinki event, which will be celebrated at the Olympic Stadium between the 26th of June until 1st of July.

This famous cheese of Switzerland, is proud to benefit of strong media visibility and the association with the healthy sport of athletics. Event spectators, media and other event guests will be able to visit the Le Gruyère AOC stand in the Event Park and get the opportunity to taste the two well-known maturity stages of its cheese: Classic and Reserve.

Le Gruyère AOC activities will take place in 30 specialized cheese shops and stores from Helsinki to Kajaani. A delicious new breakfast concept is presented in several hotels in Helsinki and many of the best chefs in the capital will offer you a signature dish with our products.

Le Gruyère AOC is appreciated for its delicious flavour, thanks to the traditional artisan care that has gone into producing the cheese over the ages.

LE GRUYÈRE AOC

Le Gruyère AOC is a totally natural cheese, produced in the Gruyère region and surrounding areas of French-speaking Switzerland.
Still produced today according to the finest artisan tradition, using only top quality raw milk from cows allowed to graze in pasture and fed exclusively with natural forage, Le Gruyère AOC is a hard cheese that is measured, full-bodied and, importantly, has no holes. During maturing, the layer that accelerates the maturing process gives the cheese a flavour that varies from mild to strong.
There are different types of Le Gruyère AOC: Classic, which is matured for at least 5 months, and Reserve, which matures for 10 to 16 months.
Le Gruyère AOC Switzerland is totally free of additives, contains no GMOs and is lactose free. Rich in vitamins, calcium and mineral salts, this remarkable source of energy is nutritionally perfect for sports lovers, children and pregnant mothers.
Since 2001, Le Gruyère AOC Switzerland was admitted as an AOC product, the Swiss equivalent of Protected Denomination of Origin, in recognition of its high quality and strong ties to the local territory. And since 2011 , his PDO is recognised all over Europe, and no other product is allowed to carry the name GRUYERE.

Info:INTERPROFESSION DU GRUYÈRE
CP 12 1663 Pringy Switzerland Philippe Bardet CEO
Phone : +41 26 921 84 10 e-mail : interprofession@gruyere.com

Finnish version in pdf
Suomalainen versio pdf