In conversation with Olivier Isler, the incoming director of the IPG

"I look forward to shaping the future with all the players in the sector.”.

Olivier Isler, Director of the IPG since 1 June 2025

Olivier Isler, you're about to embark on an exciting new professional chapter. What excites you most about joining the IPG?

It's a thrilling challenge to contribute to an industry as exemplary as that of Le Gruyère AOP. I’ve had the privilege of leading the Tête de Moine Interprofession for 23 years, and then I spent 4 years overseeing the federal register of AOPs and IGPs at the Federal Office for Agriculture. My background really reflects how deeply I value the system of geographical indications in safeguarding a centuries-old heritage. The collaboration between producers, processors and ripeners to protect Le Gruyère AOP is impressive. They work together to ensure quality, manage the designation, promote it, regulate supply and constantly innovate. What’s more, this all takes place within a democratic framework, offering a tremendous opportunity for all involved.

Do you feel as passionate about Le Gruyère AOP as you do about Tête de Moine AOP?

Absolutely! They are two very distinct treasures in the world of cheese. Tête de Moine AOP stands out for its unique way of being served, while Le Gruyère AOP is quite simply regarded as the best cheese in the world, winning countless competitions. I have links to both cheeses: my grandfather was a dairy farmer in the Bernese Jura, and my family loves to remind me of how thrilled I was when I first tasted Le Gruyère d'Alpage AOP at the age of 4 or 5. I’m told I exclaimed, “Wow, this is good cheese!” It was a moment that marked me, perhaps the beginning of my career (laughs). Later, during my apprenticeship, I had the pleasure of making both cheeses. Effectively, I’ve spent almost my entire career working with these products, and all I’m focused on now is keeping that momentum going!

As a spokesperson for cheesemakers on the IPG committee, you’re already very familiar with the organisation. What will your top priorities be?

My main priority is to maintain the positive momentum the sector is currently experiencing. I’ll be closely monitoring how geopolitical instability might affect the demand for high-value products like Le Gruyère AOP. We also have to be mindful of the Swiss franc continuing to appreciate against other strong currencies. In these unpredictable and volatile times, it’s crucial to maintain Le Gruyère AOP's "premium" status, especially by focusing on the brand's values and clarifying its positioning. Sustainability is another key concern, as consumers are becoming more conscious of product origin and quality. The IPG must continue its efforts to minimise environmental impact, especially since its activities are themselves affected by climate change. I’ll also focus on ensuring that the sector maintains a fair distribution of added value among all the stakeholders involved. For the sector to thrive, all the professions must remain attractive, offering decent working conditions and fair pay, which is vital for the future of the industry. Finally, depending on opportunities, we might explore ways to adjust the product offering or packaging to further enhance the product’s value.

What message would you like to send to the IPG community who may not know you yet?

I’m excited to bring my experience to Le Gruyère AOP and work together to shape the future. The members of the IPG have every reason to be proud. Just recently, a study from the Swiss Federal Institute of Technology in Zurich highlighted how efficient and successful the organisation is compared to other interprofessional bodies1. As for me, I bring a wealth of expertise, especially from my work with Tête de Moine AOP. Our shared goal should be to continue meeting consumer expectations through excellence and distinction, while ensuring that production conditions remain appropriate and sustainable.

Can you tell us a bit about your leadership style?

I’m a strong believer in dialogue. I aim to create the right foundation for decision-making that considers all the important factors and their medium and long-term impacts. Whether working with partners or with the immediate team, having clearly defined issues and goals always makes collaboration smoother. By working together, we’ll continue to reach new heights; and who knows (with a chuckle here), we might even move a few mountains along the way!

Short bio

• 1971 Born on 20th April in Saint-Imier.
• 1987-1989 cheese-maker CFC.
• 1990-1991 École de Laiterie de Grangeneuve (IAG).
• 1992-1995 Diploma in dairy economics and business management from the Haute école des sciences agronomiques, forestières et alimentaires (HAFL) in Zollikofen.
• 1995-1997 Production Manager at Milco SA.
• 1997-2001 Mandates manager and deputy director of FROMARTE, as well as managing director of the Tête de Moine Interprofession.
• 2021-2025 Manager of the federal register of AOP IGPs at the Federal Office for Agriculture (OFAG).
• June 2025 Director of IPG.