All aboard: promoting the Fondue Moitié-Moitié label and its authentic recipe
Starting today, a train wrapped in the “Fondue Moitié-Moitié” (half-and-half fondue) colours will be running between Romont and Fribourg, subsequently connecting Bern and Broc-Chocolaterie from 28 August. Set up by the Vacherin Fribourgeois and Gruyère Interprofessional Associations, this new project aims to promote the Fondue Moitié-Moitié label, with the official launch of the train scheduled for Monday 25 August at Bulle station.
A scenic ride to spark interest in Fondue Moitié-Moitié
In 2022, the Gruyère Interprofessional Association (IPG) and the Vacherin Fribourgeois Interprofessional Association (IPVF) created the “Fondue Moitié-Moitié” label to protect and promote the original recipe, made with 50% Vacherin Fribourgeois AOP and 50% Gruyère AOP. Looking for a fresh and creative way to raise awareness of the label, the two Interprofessional Associations have launched a wide-reaching communication campaign featuring a train fully wrapped in the label’s branding, both inside and out. This environmentally friendly mode of transport offers travellers and commuters a chance to learn more about an icon of Fribourg’s culinary heritage. “This project will benefit not only Le Gruyère AOP and Vacherin Fribourgeois AOP, but also the canton as a whole, its tourism and its economy,” say Olivier Isler, director of the IPG, and Romain Castella, director of the IPVF. The project was developed with the support of the Directorate of Institutions, Agriculture and Forests (DIAF) of the State of Fribourg, and the train’s visual design was created by CESA Communication visuelle SA.
Four years on the tracks
The Fondue Moitié-Moitié train is set to run for the next four years, travelling from the Swiss capital to Broc-Chocolaterie with stops in Düdingen, Fribourg, Romont, Bulle, La Tour-de-Trême and Broc-Village. The official inauguration will take place at Bulle Station on Monday 25 August at 11.15 a.m. in the presence of Romain Castella and Olivier Isler, directors of the IPVF and the IPG respectively; Urs Schwaller and Pierre-Ivan Guyot, presidents of the two Interprofessional Associations; Serge Collaud, director general of Fribourg Public Transport (TPF); and Didier Castella, state councillor in charge of the Directorate of Institutions, Agriculture and Forests (DIAF).
